One catalogue, not three copies
The same product data powers the website, WhatsApp sharing, and a connected Instagram shop, closing the gap between what's typed into a chat and what the actual store catalogue says.
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In build
The whole team
Nineteen specialists, each with a defined job and an honest status label.
See all nineteenThe business can turn their product catalog into something customers can browse and share directly inside WhatsApp or Instagram, where much of their traffic already comes from.
Works with
What it does
Kuber generates a shareable catalog link and a WhatsApp-formatted product card for any product or the whole store. The owner can also push the catalog to a connected Instagram or Facebook shop so listings stay in sync.
A handloom label's actual sales floor is a WhatsApp chat and an Instagram DM, not the website — a regular customer messages asking what's new, and right now that means the owner manually picking out five photos, typing prices into the chat by hand, and hoping she remembers to update the same details next time someone asks, because the site's proper catalogue and what she's actually sharing over chat have already started drifting apart, slowly.
Social catalogue sharing keeps those in sync instead of duplicated by hand. Kuber generates a shareable catalogue link and a properly formatted WhatsApp product card for any single item or the whole store, and can push the same catalogue to a connected Instagram or Facebook shop so a listing looks the same wherever a customer happens to find it — on the website, in a WhatsApp chat, or scrolling Instagram at any hour.
Kuber runs this directly on the platforms your customers already use — no separate app for them to install.
How it works
The owner creates a link covering either a single product or the whole store, which opens into a browsable catalogue view a customer can look through without needing an account or a separate app installed at all.
A specific item can be shared as a properly formatted card — image, name, price — dropped straight into an existing WhatsApp chat, rather than typing the same details out manually every single time it's asked for.
Once linked, the same catalogue data can push through to a connected Instagram or Facebook shop, so listings there reflect what's actually in the store's catalogue rather than a separately maintained set of posts entirely.
As products, prices, or stock change in the main catalogue, a sync job pushes those updates out to whichever connected channels are active, aiming to keep every channel showing the same current information at all times.
Why it matters
The same product data powers the website, WhatsApp sharing, and a connected Instagram shop, closing the gap between what's typed into a chat and what the actual store catalogue says.
Sharing a product over WhatsApp sends a formatted card with the image and price already attached, rather than the owner typing the same description out from memory each time.
A regular buyer scrolling Instagram sees the same price and description as one browsing the website or receiving a WhatsApp share, rather than three slightly different versions.
The detail
The sync between the store's catalogue and a connected social channel is not instantaneous or guaranteed — it depends on a job running successfully on schedule, and if that job fails silently, the catalogue on Instagram or WhatsApp can drift out of step with the main store without any obvious warning. A price changed this morning may not reflect on the connected Instagram shop until the next successful sync completes, meaning a customer could act on an outdated price during that gap — a real risk for a business that changes prices often, less so for a label with a stable range.
The platforms this capability connects to are run by Meta, not Kuber, so their rules and API behaviour can change without advance notice. A shift in how WhatsApp Business catalogue messages work, or a change to Instagram Shopping's API, can affect this integration through no fault of the seller — a standing risk of building on a channel a third party fully controls.
Image and pricing mismatches across channels are the most visible symptom when sync drifts, and they carry a real trust cost beyond inconvenience: a customer who's seen one price on Instagram and a different one on the website, even briefly, has reason to wonder which is accurate and whether the business runs its listings carelessly. Checking that a connected channel reflects recent catalogue changes, particularly after a price update or new product launch, is a habit worth building rather than assuming the sync always caught up invisibly on its own.
Industry use cases
6 industries where Kuber applies this directly.
A car service center lists their repair packages with prices, lets customers book a slot for an oil change through the booking widget, and captures a lead form submission from someone asking about a specific part in stock.
See the automotive playbookA home-based cosmetics seller lists their skincare range with variant options for shade, accepts a UPI payment at checkout, and shares the same catalog as a WhatsApp link with a regular customer.
See the beauty and cosmetics playbookA home decor seller lists handcrafted furniture pieces with multiple images each, a customer places a COD order for a large item, and the owner updates the order status as it moves from packed to delivered.
See the home decor and furnishing playbookA restaurant publishes its menu as a product catalog with prices, a regular customer places a takeaway order and pays via UPI at checkout, and the owner tracks the order through to pickup.
See the restaurants and food playbookA salon sets up individual stylist calendars in the booking widget, a client books a haircut slot with their preferred stylist, and both receive a reminder notification the day before the appointment.
See the spas and salons playbookA local tour operator lists their guided tour packages with pricing, and a traveler submits an enquiry form for a custom itinerary that the operator follows up on directly.
See the travel and tourism playbookMore from Kuber
The business gets a ready-to-edit website or storefront within minutes of describing what they sell, without hiring a designer.
Learn moreThe business owner can change text, images, colors, and layout on their own without writing code or waiting on a developer.
Learn moreThe business's website is reachable at their own branded domain (e.g., theirshop.in) instead of a generic subdomain.
Learn moreThe business's site and store stay online and load quickly for shoppers across India without the owner managing any servers.
Learn moreThe business can list everything they sell with correct prices, options, and stock counts in one place instead of juggling spreadsheets.
Learn moreA shopper can browse products, add them to a cart, and complete a purchase entirely on the business's own site.
Learn moreQuestions
It updates once the next scheduled sync job runs successfully, not the instant the price is changed — there's a gap between the two, and its length depends on how frequently the sync is scheduled to run for that store. A business that changes prices often should check the connected channel after an important update rather than assuming the sync has already caught up invisibly and instantly by itself.
The connected channel can quietly show outdated products, prices, or stock information until a sync run succeeds again, and a failed run doesn't always surface as an obvious alert to the owner. Periodically checking that a connected channel matches the current main catalogue — especially after a price change or a new product addition — is the practical safeguard against this kind of silent drift going unnoticed for a while.
Yes — WhatsApp and Instagram are Meta's own platforms, and changes to their catalogue messaging or shopping APIs happen on Meta's own schedule, not something Kuber controls or always receives advance notice of before it happens. This is a standing risk of any integration built on a third-party platform, and it means an integration working reliably today isn't a permanent guarantee against a future platform-side change disrupting it.
A shareable link can cover a single product or the entire store's catalogue, so the choice depends on what the owner is actually trying to share — a specific item for a WhatsApp reply, or the whole range for someone asking to browse everything the label sells at once. There's no meaningful limit on the link itself beyond what the underlying catalogue actually contains at the time it's generated.
The rest of your stack
No rip-and-replace — share the catalog on whatsapp and instagram works alongside the systems already running your business.
Coming soon