Movement seen before a crisis
A keyword sliding down shows up in the trend view early, giving the spa chain time to investigate before a slow month is already underway.
Coming soonSEO & Search Specialist
Track daily search rankings
The business owner can see, at a glance, whether their site is moving up or down for the search terms that matter to them, without manually searching Google every day.
Works with
What it does
How Khoji handles this
Khoji checks a saved list of target keywords against live search results on a schedule and logs the site's position over time, split by device and city where relevant. A simple trend view flags keywords that dropped out of the top results so the owner knows what needs attention.
A spa chain running six branches across Bengaluru has no reliable way to know whether "spa near me" or "couple spa Indiranagar" moved up or down last week, short of someone manually searching Google from a phone every few days and hoping the result matches what a real customer would see. That kind of ad hoc checking catches a problem only after it has already cost bookings.
Rank position tracker checks a saved list of target keywords against live search results on a set schedule and logs the site's position over time, split by device and city where that matters. A trend view flags any keyword that has dropped out of the results the spa cares about, so the owner knows what needs attention this week, not three months from now when someone finally notices bookings have thinned out.
Where track daily search rankings happens
Khoji runs this directly on the platforms your customers already use — no separate app for them to install.
- Google Analytics
- WordPress
- Google Ads
How it works
Step by step
- 01
Save the keywords worth watching
Add the specific search terms that matter to the business — a service name, a city-based phrase, a branch-specific query — along with the device and location context each one should be checked from, and how often it matters.
- 02
Positions get checked on schedule
A scheduled job queries live search results for every saved keyword through a rank-checking service and records the position, the ranking URL, and any special result formats present at that exact moment in time, city by city.
- 03
History builds a trend view
Each check adds a data point to that keyword's history, so a chart shows movement over weeks rather than a single isolated number that on its own says nothing about direction or what caused it.
- 04
Drops get flagged for attention
A keyword that falls out of the range being tracked, or moves sharply in either direction, is flagged on the dashboard so the owner sees exactly which term needs a look this particular week, before the next one.
Why it matters
What you get out of it
No more manual daily searching
Checking a phone's search results by hand every few days is replaced by an automatic scheduled check that runs whether or not anyone remembers to do it.
City and device context included
A branch-specific term can be checked from the relevant city, since a national-level check would miss exactly the local variation that matters to a multi-branch business.
The detail
What to know before you rely on it
Every position shown here comes from a SERP data API — a paid service that queries search results on the tool's behalf — because Google has no public API for arbitrary rank lookups by any third party. This is why rank tracking is a licensed capability across the industry, not a free lookup anyone could build casually: querying Google at scale without a legitimate provider risks CAPTCHAs and blocking, and a provider handling that at scale carries a real per-check cost.
The position recorded on any given day is also an approximation of what one particular searcher would see, not a universal truth for everyone who searches that term. Google personalises and localises results based on a searcher's location, device, search history, and even the time of day, so two customers searching the identical phrase from two phones in the same city can genuinely see two different rankings. A single daily snapshot from a fixed location and device is the closest practical approximation of a representative result, not a promise of what every visitor sees.
This is worth remembering before treating a single day's number as decisive: rank tracking shows trend and direction reliably over time far more than an exact, singular truth on any one day. A position that dips for one check and recovers on the next is often just the normal noise of Google's results shifting moment to moment, not evidence that something the business did caused a change.
Industry use cases
Where this earns its keep
13 industries where Khoji applies this directly.
Khoji helps a dealership or repair shop win local map-pack visibility and rank for high-intent model/service searches in their city.
A car service center wants to appear when nearby drivers search "car AC repair near me"; Khoji tracks that local-pack position, flags that their Google Business Profile is missing service categories, and lists technical issues on their booking page slowing it down.
See the automotive playbookKhoji finds the industry-specific search terms a B2B buyer types when researching a solution, and tracks whether the company's site shows up for them.
A software reseller wants to be found for a specific procurement-related search phrase used by IT managers; Khoji surfaces that phrase through keyword expansion, shows a competitor already ranking for it, and generates a content brief so the team can build a page to compete.
See the b2b sales playbookKhoji tracks rankings and technical health for a financial services site where accuracy and page trustworthiness signals matter more than usual.
A financial advisory firm wants to know if their fee-explainer page is losing ground; Khoji's rank tracker shows a drop, and the technical audit flags a missing HTTPS redirect on one page that could be undermining trust signals search engines weigh for financial content.
See the banking and finance playbookKhoji optimizes product and treatment pages for search while tracking local visibility for brick-and-mortar beauty businesses.
A cosmetics brand wants their "best face serum for oily skin" page to rank; Khoji's content editor compares the draft against top-ranking pages and flags missing subtopics competitors cover, while the schema tool adds product markup so the listing can show a star rating.
See the beauty and cosmetics playbookKhoji finds the specific questions prospective students search before enrolling, and helps build pages and briefs that answer them.
An online course provider wants more visibility for a specific certification-related search; Khoji's keyword tool surfaces related question-based searches, and the content brief generator outlines an FAQ-style page structure to answer them.
See the education playbookKhoji gives an individual freelancer a lightweight way to check if their portfolio site is technically sound and discoverable, without needing SEO expertise.
A freelance designer wants to know why their portfolio site isn't showing up in search; Khoji's crawl-and-index checker reveals several portfolio pages were never indexed due to a missing sitemap, which Khoji then generates for them.
See the freelancers and consultants playbookKhoji tracks rankings and content quality for a wellness practice where Google applies extra scrutiny to health-related ("YMYL") content.
A nutrition clinic wants their new blog post on a diet topic to rank; Khoji's content editor flags that top-ranking competitor pages all cite credentialed sources, prompting the clinic to add author credentials and references before publishing.
See the health and wellness playbookKhoji finds seasonal and style-based search demand for a home decor or furnishings business and tracks local competition.
A furniture store wants to catch searches like "small space sofa ideas" ahead of a festive season; Khoji's keyword finder surfaces the seasonal spike pattern, and the internal linking tool suggests connecting that new page to existing product category pages.
See the home decor and furnishing playbookKhoji lets an agency manage SEO across multiple client sites and produce a single branded report for each client automatically.
An agency managing five client websites wants a monthly update for each without manual compilation; Khoji's report generator pulls each client's rank changes, backlink gains, and resolved audit issues into a scheduled report sent automatically.
See the marketing agencies playbookKhoji tracks local search visibility for property listings and agent profile pages across the specific neighborhoods a real estate business serves.
A real estate agency wants to be found for "3 BHK flats in [neighborhood]" searches; Khoji tracks that local-pack and organic position, and the NAP consistency checker finds an old office address still listed on a property portal that needs correcting.
See the real estate playbookKhoji monitors local pack rankings and Google Business Profile completeness so a restaurant shows up for nearby diners searching by cuisine or occasion.
A restaurant wants to rank for "best biryani near me"; Khoji's local visibility tracker shows a competitor restaurant occupying the top local-pack slot, and the profile check flags that the restaurant's own menu and photos sections are incomplete on their Business Profile.
See the restaurants and food playbookKhoji combines local rank tracking with service-page optimization so a spa or salon appears for both nearby searches and specific treatment searches.
A salon wants more visibility for "bridal makeup packages"; Khoji's content editor benchmarks their service page against top-ranking competitor pages, while the local tracker confirms their map-pack position for city-based salon searches.
See the spas and salons playbookKhoji tracks seasonal keyword demand and destination-specific rankings for a travel agency or tour operator.
A tour operator wants to catch demand for a specific monsoon-season trekking destination before the season starts; Khoji's keyword tool identifies the seasonal search pattern early, and the content brief generator outlines a destination guide page to target it in time.
See the travel and tourism playbookMore from Khoji
Everything else it handles
Find keywords worth targeting
The business gets a prioritized list of search terms its real customers use, so content and page-optimization effort goes toward searches that can realistically bring in traffic.
Learn moreSee what competitors rank for
The business sees exactly which topics or pages let a specific competitor outrank them, turning a vague "we should do more SEO" into a concrete list of pages to build.
Learn moreMonitor who links to the site
The business gets visibility into which other websites link to them (and to competitors), which is one of the strongest signals search engines use to judge trustworthiness.
Learn moreFind and fix site-wide technical issues
The business gets a plain-language checklist of technical problems (broken links, slow pages, missing tags, duplicate content) that are actively holding the site back in search, ranked by how much impact fixing each one has.
Learn moreTurn GSC data into plain actions
The business owner gets a readable summary of what Google itself says about their site's search performance, without needing to interpret Search Console's raw reports.
Learn moreOptimize a page before publishing
The business gets a clear, real-time score and checklist while writing a page or blog post, so the content is aligned with what is actually ranking for the target keyword before it goes live.
Learn moreQuestions
Straight answers.
Why does my own phone show a different ranking than the tracker reports?
Google personalises and localises search results based on the exact device, location, search history, and time of day of whoever is searching, so no two searchers are guaranteed to see identical results for the same term. The tracker checks from a fixed, consistent location and device to give a comparable baseline over time — it approximates a representative result, it doesn't claim to match what every individual customer sees at every moment.
How often are rankings actually checked?
Checks run on a set schedule rather than continuously, since querying search results at scale carries a real per-check cost through the paid SERP data service behind it. Daily checking gives a useful trend for most small businesses; a keyword that matters enormously in a fast-moving campaign period may warrant closer attention, but continuous real-time checking isn't how any rank-tracking tool, including this one, is built to work.
Why did a keyword's position jump around a lot this week for no obvious reason?
Short-term noise is normal — Google's results can shift from personalisation, algorithm testing, or simply the natural churn of a competitive search result, none of which requires anything to have changed on your own site. A single day's swing is rarely meaningful on its own; look at the trend across several weeks before concluding that something specific caused a real, lasting change.
Can this track a keyword for a specific one of my six branch locations?
Yes — each tracked keyword can be set with a target city or area, so a branch-specific term gets checked from a location relevant to that branch rather than a generic national result that would miss the local variation entirely. A multi-branch business still needs to decide which terms matter per branch, since tracking every possible keyword across every branch adds up in checking cost.
The rest of your stack
It plugs into what you already run.
Khoji connects to your tools
No rip-and-replace — track daily search rankings works alongside the systems already running your business.
- Google Maps
- Google BigQuery
- Webflow
- Shopify
- Wix
- Squarespace
- Google Sheets
- X
- YouTube
Coming soon