Real issues, not a guess
Broken links and duplicate titles get found by actually crawling every page, replacing the guesswork of trying to spot problems by clicking around the site manually.
Coming soonSEO & Search Specialist
Find and fix site-wide technical issues
The business gets a plain-language checklist of technical problems (broken links, slow pages, missing tags, duplicate content) that are actively holding the site back in search, ranked by how much impact fixing each one has.
Works with
What it does
How Khoji handles this
Khoji crawls the site's pages the way a search engine would and checks each one against a standard set of technical SEO rules — broken links, duplicate or missing titles, oversized images, missing alt text, and redirect chains. Findings are grouped into a prioritized to-do list rather than a raw error dump.
A travel agency's booking site has broken links from a redesign eighteen months ago, a handful of pages still carrying the same duplicate title tag, and one product image so large it visibly stalls on a mobile connection — and nobody on the team has the time or background to crawl three hundred pages by hand looking for problems like these. Slow, broken, or duplicated pages hold a site back in search regardless of how good the writing on them actually is.
Technical site audit crawls the site the way a search engine would, checking every page against a standard set of technical rules — broken links, duplicate or missing titles, oversized images, missing alt text, redirect chains — and turns the findings into a prioritised to-do list rather than a raw dump of every issue found. The agency gets a ranked list of what to fix first.
Where find and fix site-wide technical issues happens
Khoji runs this directly on the platforms your customers already use — no separate app for them to install.
- Google Analytics
- WordPress
- Google Ads
How it works
Step by step
- 01
The crawler visits every page
Starting from the site's homepage, a bounded-depth crawler follows internal links the way a search engine's own crawler would, respecting the site's robots.txt rules and rate-limiting itself so a shared-hosting plan isn't overloaded during the crawl.
- 02
Each page runs through rule checks
Every crawled page is checked against a standard set of technical SEO rules — page titles, meta descriptions, heading structure, image sizes, alt text, redirect behaviour — and any violation gets logged as a specific, page-linked issue.
- 03
Issues get grouped by severity
Rather than a flat list of every problem found, issues are grouped and ranked by how much impact fixing each one is likely to have, so the agency sees what matters most before the smaller cosmetic details.
- 04
A fresh crawl catches new problems
A scheduled recrawl runs periodically, catching issues introduced by new pages, plugin updates, or a redesign since the last audit, so the to-do list stays current rather than reflecting a snapshot from months earlier that nobody revisited.
Why it matters
What you get out of it
Fixes prioritised by impact
The to-do list is ranked so a redirect chain slowing every product page gets attention before a minor cosmetic issue on one rarely-visited page further down the site.
No developer skill needed
Findings are written in plain language with the specific page attached, so a non-technical owner can hand the list straight to whoever maintains the site.
The detail
What to know before you rely on it
A crawl of this kind is compute- and bandwidth-intensive, which is why it runs within a bounded crawl budget — a maximum page count and depth per plan tier — rather than attempting to visit every possible URL on a site regardless of size. A small agency's three-hundred-page booking site fits comfortably inside a typical budget; a large e-commerce catalogue with tens of thousands of product pages does not, and an audit without a budget on a site that size can produce a runaway crawl costing more than the audit is worth.
The crawler is built to respect the target site's robots.txt file and to rate-limit its own requests per domain, specifically so an audit doesn't behave like an aggressive scraper against a small business's own shared hosting. A site on modest hosting hit by an unthrottled crawl can genuinely slow down or time out for real visitors, which would defeat the purpose of trying to improve the site's health at all.
It's worth being clear about what a crawl-based audit can and cannot see. It finds structural problems reliably — a broken link, a missing title, an oversized image are objectively verifiable facts about a page. It has no way to judge whether the content on a page is actually good or useful to a reader, and it cannot tell a business whether fixing a given issue will move a page up in the results, since ranking depends on far more than technical health alone. Treat the audit as clearing away obstacles, not as an optimisation guarantee.
Industry use cases
Where this earns its keep
13 industries where Khoji applies this directly.
Khoji helps a dealership or repair shop win local map-pack visibility and rank for high-intent model/service searches in their city.
A car service center wants to appear when nearby drivers search "car AC repair near me"; Khoji tracks that local-pack position, flags that their Google Business Profile is missing service categories, and lists technical issues on their booking page slowing it down.
See the automotive playbookKhoji finds the industry-specific search terms a B2B buyer types when researching a solution, and tracks whether the company's site shows up for them.
A software reseller wants to be found for a specific procurement-related search phrase used by IT managers; Khoji surfaces that phrase through keyword expansion, shows a competitor already ranking for it, and generates a content brief so the team can build a page to compete.
See the b2b sales playbookKhoji tracks rankings and technical health for a financial services site where accuracy and page trustworthiness signals matter more than usual.
A financial advisory firm wants to know if their fee-explainer page is losing ground; Khoji's rank tracker shows a drop, and the technical audit flags a missing HTTPS redirect on one page that could be undermining trust signals search engines weigh for financial content.
See the banking and finance playbookKhoji optimizes product and treatment pages for search while tracking local visibility for brick-and-mortar beauty businesses.
A cosmetics brand wants their "best face serum for oily skin" page to rank; Khoji's content editor compares the draft against top-ranking pages and flags missing subtopics competitors cover, while the schema tool adds product markup so the listing can show a star rating.
See the beauty and cosmetics playbookKhoji finds the specific questions prospective students search before enrolling, and helps build pages and briefs that answer them.
An online course provider wants more visibility for a specific certification-related search; Khoji's keyword tool surfaces related question-based searches, and the content brief generator outlines an FAQ-style page structure to answer them.
See the education playbookKhoji gives an individual freelancer a lightweight way to check if their portfolio site is technically sound and discoverable, without needing SEO expertise.
A freelance designer wants to know why their portfolio site isn't showing up in search; Khoji's crawl-and-index checker reveals several portfolio pages were never indexed due to a missing sitemap, which Khoji then generates for them.
See the freelancers and consultants playbookKhoji tracks rankings and content quality for a wellness practice where Google applies extra scrutiny to health-related ("YMYL") content.
A nutrition clinic wants their new blog post on a diet topic to rank; Khoji's content editor flags that top-ranking competitor pages all cite credentialed sources, prompting the clinic to add author credentials and references before publishing.
See the health and wellness playbookKhoji finds seasonal and style-based search demand for a home decor or furnishings business and tracks local competition.
A furniture store wants to catch searches like "small space sofa ideas" ahead of a festive season; Khoji's keyword finder surfaces the seasonal spike pattern, and the internal linking tool suggests connecting that new page to existing product category pages.
See the home decor and furnishing playbookKhoji lets an agency manage SEO across multiple client sites and produce a single branded report for each client automatically.
An agency managing five client websites wants a monthly update for each without manual compilation; Khoji's report generator pulls each client's rank changes, backlink gains, and resolved audit issues into a scheduled report sent automatically.
See the marketing agencies playbookKhoji tracks local search visibility for property listings and agent profile pages across the specific neighborhoods a real estate business serves.
A real estate agency wants to be found for "3 BHK flats in [neighborhood]" searches; Khoji tracks that local-pack and organic position, and the NAP consistency checker finds an old office address still listed on a property portal that needs correcting.
See the real estate playbookKhoji monitors local pack rankings and Google Business Profile completeness so a restaurant shows up for nearby diners searching by cuisine or occasion.
A restaurant wants to rank for "best biryani near me"; Khoji's local visibility tracker shows a competitor restaurant occupying the top local-pack slot, and the profile check flags that the restaurant's own menu and photos sections are incomplete on their Business Profile.
See the restaurants and food playbookKhoji combines local rank tracking with service-page optimization so a spa or salon appears for both nearby searches and specific treatment searches.
A salon wants more visibility for "bridal makeup packages"; Khoji's content editor benchmarks their service page against top-ranking competitor pages, while the local tracker confirms their map-pack position for city-based salon searches.
See the spas and salons playbookKhoji tracks seasonal keyword demand and destination-specific rankings for a travel agency or tour operator.
A tour operator wants to catch demand for a specific monsoon-season trekking destination before the season starts; Khoji's keyword tool identifies the seasonal search pattern early, and the content brief generator outlines a destination guide page to target it in time.
See the travel and tourism playbookMore from Khoji
Everything else it handles
Find keywords worth targeting
The business gets a prioritized list of search terms its real customers use, so content and page-optimization effort goes toward searches that can realistically bring in traffic.
Learn moreSee what competitors rank for
The business sees exactly which topics or pages let a specific competitor outrank them, turning a vague "we should do more SEO" into a concrete list of pages to build.
Learn moreTrack daily search rankings
The business owner can see, at a glance, whether their site is moving up or down for the search terms that matter to them, without manually searching Google every day.
Learn moreMonitor who links to the site
The business gets visibility into which other websites link to them (and to competitors), which is one of the strongest signals search engines use to judge trustworthiness.
Learn moreTurn GSC data into plain actions
The business owner gets a readable summary of what Google itself says about their site's search performance, without needing to interpret Search Console's raw reports.
Learn moreOptimize a page before publishing
The business gets a clear, real-time score and checklist while writing a page or blog post, so the content is aligned with what is actually ranking for the target keyword before it goes live.
Learn moreQuestions
Straight answers.
How many pages can be crawled in one audit?
Crawling is compute- and bandwidth-intensive, so each plan tier has a bounded crawl budget — a maximum page count and depth — rather than an unlimited crawl of every possible URL. A typical small-business site fits well within a standard budget; a very large catalogue site may need a higher tier or a scoped crawl of its most important sections rather than attempting the entire site at once.
Will crawling my site slow it down for real visitors?
The crawler respects the target site's robots.txt rules and rate-limits its own requests per domain specifically to avoid overloading a business's hosting, particularly relevant for a site on a modest shared-hosting plan. It's built to be a considerate visitor, not an aggressive scraper, though a site already running close to its hosting capacity should still expect some additional load during an active crawl.
If I fix everything on the priority list, will my rankings improve?
Fixing a genuine technical issue removes an obstacle that could be holding a page back, but technical health is one factor among many in how Google ranks a page, alongside content quality, relevance, and competition. The audit can tell you with confidence that a redirect chain or a broken link exists; it cannot promise that resolving it will move any specific page's position, since ranking depends on far more than technical health alone.
How often should the site actually be recrawled?
A scheduled recrawl catches issues introduced since the last check — a new page with a missing title, a plugin update that broke a redirect — so the frequency worth choosing depends on how often the site actually changes. A booking site with frequent content updates benefits from more regular recrawls than a mostly static brochure site that rarely changes month to month.
The rest of your stack
It plugs into what you already run.
Khoji connects to your tools
No rip-and-replace — find and fix site-wide technical issues works alongside the systems already running your business.
- Google Maps
- Google BigQuery
- Webflow
- Shopify
- Wix
- Squarespace
- Google Sheets
- X
- YouTube
Coming soon