Generate a shareable SEO report

A marketing agency managing five client websites spends the start of every month manually pulling ranking changes from one tool, Search Console numbers from another, and a list of resolved issues from a shared spreadsheet, then formatting all of it into something presentable enough to send a client who is paying for results, not for a screenshot dump. That formatting work eats hours that could go into actual optimisation.

SEO performance report compiles the numbers already tracked elsewhere — ranking changes, organic clicks and impressions from Search Console, new backlinks, resolved audit issues — into a single report for a chosen date range, per client, ready to export or scheduled to arrive automatically by email. The agency gets a clean, presentable summary without the monthly formatting exercise, for every client at once.

This report generates nothing new — it strictly compiles data already collected by the other tracking capabilities: rank history, the Search Console sync, backlink monitoring, and audit results. Its accuracy is entirely inherited from those sources, and any gap in one of them shows up here silently rather than as an obvious error. A rank-tracking keyword that stopped being checked, or a Search Console sync failing quietly for two weeks, doesn't produce a warning — it produces a flat number that reads as "no change" when the real story is "we stopped measuring."

This matters because a report is often the only artefact a client or business owner actually looks at. If the underlying data has a coverage gap the report doesn't surface, the reader has no way to distinguish genuinely flat performance from data that simply isn't being collected properly anymore. A trustworthy workflow checks that the underlying sources are actually current before treating a generated report as a reliable summary of what happened.

Scheduled delivery depends on the platform's existing email infrastructure, which is generally reliable but is still one more link in a chain — an email that bounces or lands in spam is a failure the recipient, not the agency, discovers first, unless delivery is actively monitored. For a report a client relationship depends on arriving reliably, it's worth periodically confirming a scheduled send actually reached its recipient, rather than assuming a job with no internal error also landed.